E-Export Tips: How Relevant Is the E-Commerce Site You Chose to Your Products?

Since many e-commerce sites have their own products on their platforms, they ultimately aim to market themselves that is, the e-commerce platform. This goal leads many platforms to exaggerate the level of relevance in their marketplace, in terms of their numbers and categories. For this reason, when determining the e-commerce site to sell on, it would be appropriate to be somewhat skeptical without going to extremes and to conduct a detailed analysis. In addition, the analysis of some marketplaces can be carried out more easily than others. For example, Amazon focuses on all the marketplaces where it provides localized services. Although Amazon claims to cover more than one hundred countries, thinking that it can reach hundreds of countries or that Amazon alone would be a sufficient platform to sell worldwide would go beyond realism. Accordingly, in order to measure the relevance between your products and e-commerce platforms, to achieve optimum benefit, your products and the platform should overlap as much as possible when you answer the following questions for yourself:

• Will my products truly receive the value they deserve?
• Is the market I am targeting suitable for the e-commerce site on which I will sell?
• Is the platform’s operating model based on auctions, fixed-price products, or does the marketplace model include both?
• Does the marketplace offer new (unused) products or second-hand (used) products? Or does the platform’s operating structure cover both options?

E-commerce platforms, in essence, operate with a system similar to that of a traditional marketplace. In other words, e-commerce channels that provide platform services also offer a marketplace in the true sense. In this marketplace, sellers and buyers meet, and when conditions are suitable, transactions take place. In addition, although one of the most important advantages of online marketplaces appears to be that they appeal to a very wide audience, both the prices set by competitors for comparable products and the platform’s operating structure may not align with the products you plan to sell. For these reasons, we recommend that you keep the points listed above in mind when reviewing each e-commerce site and seek assistance by examining various e-commerce platforms on our blog page or by consulting our expert team.

You can contact us to deliver your international shipments safely and as quickly as possible.