E-Export Recommendations: Identifying Resource Needs and Stakeholder Analysis in the Marketplace

How Should You Determine the Resource Requirements Needed to Operate on the E-Commerce Platform You Want to Sell On?

When carrying out a commercial activity, after determining how the organization will be structured and correctly identifying the core resources that form the basis of this organization, it is extremely important to determine to what extent these resources can be supplied. Well-planned and properly implemented resource management will enable you to reach optimal profitability in your commercial activity much faster and with lower risk. Accordingly, it is very important for entrepreneurs who want to engage in e-export to identify their resource needs during marketplace research and to evaluate the opportunities offered by the platform in line with these needs. Your answers to the points listed below will guide you in identifying your resource requirements, creating an accurate roadmap, and gaining an advantage.

    • Can you use the platform effectively on your own? If you are not sufficient on your own to handle the process, how many people are needed and in which roles for effective platform use?

    • What does the platform expect from sellers?

    • If customer service is among the missions imposed on sellers by the platform, what are the details of this responsibility?

    • Does the platform offer important services that significantly simplify the process, such as warehousing, payment services, fulfillment, etc.?

    Have You Reviewed the Stakeholders in Your Business Model Specific to the E-Export Site You Want to Operate On?

    Another issue that should not be overlooked when gradually moving toward e-commerce is stakeholder research. Expectations from manufacturing companies and the stakeholders that the e-export platform mandatorily includes in your operations must be carefully evaluated. Before taking steps to operate on a marketplace, you must pay close attention to the following conditions.

    • First of all, the stakeholders included in your business model must be suitable to meet the platform’s requirements. For example, your manufacturer must be able to meet your demands and, in addition, must approve the sale of products in the target market you are aiming for. Identifying stakeholders that may pose obstacles to your targeted operation is very important.

    • In cases where you cannot receive support from the e-commerce platform for services such as storage, shipping, or returns, you must have an organization capable of managing these processes.

    • If there are stakeholders that the platform mandatorily includes in your operation, it is necessary to plan the organization accordingly and determine whether this obligation provides you with an advantage or a disadvantage.

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