Etsy is a global online marketplace that has recently begun to be seen as one of the most suitable platforms for e-export and has become a frequent destination especially for e-commerce sellers aiming to sell artworks, handicrafts, and handmade products. In this part of our directory where we examine e-commerce platforms from A to Z, we will share explanations to questions and topics such as “How does Etsy’s marketplace model work?”, “How are sales made on Etsy?”, “Etsy’s marketplaces”, “Etsy’s product groups”, “Etsy’s pricing model”, “Etsy’s marketplace services”, “Etsy’s cost model”, and “Etsy’s seller-oriented services”.

Marketplace Model on Etsy

Although handmade products, artworks, and handicrafts are primarily offered for sale on Etsy, sales are also frequently made on the platform in categories such as technology products, gift items, and accessories. In addition, if you sell downloadable items (e.g., print-ready or printable products), Etsy allows you to store (upload) the files related to these items on its platform. Accordingly, customers can download the files immediately after purchase via their Etsy user accounts. Moreover, Etsy enables all sellers to set up a fully customized online “store” that includes all e-commerce features.

Etsy Marketplace

Etsy is a global marketplace where product sales are most commonly carried out on a country basis in the United States, Canada, the United Kingdom, Germany, Australia, and France. On a global scale, Etsy has more than 56 million monthly users.

Etsy’s Product Groups

The most successful product groups on Etsy include wedding items, jewelry, handmade and handcrafted products, accessories, clothing, party supplies, home products, lifestyle products, and art-related product categories. In addition, both new (unused) products and second-hand (used) products can be sold on Etsy.

Etsy’s Pricing Model

Etsy’s main pricing model is based on the auction method. However, apart from auctions, selling products under a fixed-price option is also frequently practiced.

Etsy’s Marketplace Services

Etsy does not provide warehousing or shipping services to its users.

Etsy’s Cost Model

Etsy charges sellers fees under certain categories. These include listing fees, transaction fees upon sale, payment processing fees, advertising fees, and service fees.

Seller-Oriented Services on Etsy

Similar to eBay, it is not really possible to talk about seller-oriented services on Etsy that provide significant advantages. Sellers who make sales on Etsy are required to manage their businesses on a self-service basis.

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