A–Z Directory of E-Commerce Websites: AliExpress Services and E-Commerce on AliExpress

AliExpress is the B2C-oriented branch of the China-based Alibaba, which is widely regarded as a giant of B2B e-commerce. Established by Alibaba Group to enable Chinese domestic companies to sell in broader global markets, AliExpress receives an average of approximately 732 million visits per month.

In this section of our A–Z directory, where we examine e-commerce platforms in detail, we will cover topics such as:
“How does AliExpress’s marketplace model work?”,
“How are sales made on AliExpress?”,
“AliExpress marketplaces”,
“AliExpress product groups”,
“AliExpress pricing model”,
“AliExpress marketplace services”,
“AliExpress cost model”, and
“AliExpress seller-oriented services”.

MARKETPLACE MODEL ON ALIEXPRESS

AliExpress hosts nearly every type of product category. It is possible both to purchase a wide range of products and to sell many different items through the platform. After opening an account on the platform, sellers are required to list their products.

ALIEXPRESS MARKETPLACES

AliExpress ships worldwide and is especially active in markets such as China, the United States, Russia, Brazil, Spain, France, Canada, the United Kingdom, and Australia. The platform has approximately 65 million active monthly users.

ALIEXPRESS PRODUCT GROUPS

From electronics to cosmetics, apparel to jewelry, toys to furniture, almost every type of product category can be found on AliExpress. Through the platform, both new (unused) and second-hand (used) products can be sold. However, the vast majority of products listed on AliExpress consist of new items.

ALIEXPRESS PRICING MODEL

Products offered for sale by sellers on AliExpress are listed for buyers using a fixed pricing model.

ALIEXPRESS MARKETPLACE SERVICES

AliExpress provides its users with shipping and storage services.

ALIEXPRESS COST MODEL

E-commerce sellers on AliExpress pay a commission ranging from 5% to 8%, depending on the product category, for transactions carried out on the platform. Apart from this commission, AliExpress does not charge additional fees such as setup or fixed operating costs. In addition, sellers are free to close their stores on the platform at any time.

SELLER-ORIENTED SERVICES ON ALIEXPRESS

Unlike Etsy, AliExpress aims to provide a more effective and enhanced experience for its sellers—especially store owners—through dedicated support channels, video broadcasts, and educational content available on its website.